BRAND CONSULTANT
As a Brand & Product Consultant, I help companies connect with their Radical Identity (the root from which they grow and that radiates from them) and create a corporate consciousness model.
The results include internal coherence, leading all shareholders towards purpose-driven management, and external image and presence, enabling conscious communication with users.
Through my expertise, I assist my clients in creating sustainable and successful organizations that not only drive growth, but also have a positive impact on the world.
Introducing the video "Consciousness InCorporation", where I explore the relationship between consciousness and identity, and the need to create a culture of corporations with soul. Through original illustrations, I delve into the idea that corporations have a collective identity that affects not only their internal culture, but also their external impact. By embracing consciousness and incorporating it into the fabric of corporations, we can create a more meaningful and sustainable way of doing business, one that reflects our values and makes a positive impact on the world. Join me on this journey towards a more conscious and connected future.
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As a freelance consultant, I bring a wealth of knowledge and skills to the table. My background in business strategy, product design, and conscious leadership enables me to provide comprehensive and effective solutions for my clients. I am passionate about making a positive impact on the world, and I am committed to helping my clients achieve their goals and fulfill their potential.
Book a consultation, or request more information to learn more about my services and how I can help your business thrive.
Author
I am a speaker, writer, and author with a passion for creativity and design. I have been involved in various aspects of the design industry for over two decades, including teaching, writing, and directing a cultural television program. My experience has provided me with a unique perspective on the role of design in society, and I am committed to promoting a more conscious and sustainable approach to design and creativity.
NoDiseño is a LongSeller essay that weaves together fashion, cultural change, and technology
to propose a new vision of reality and a new way of relating to it. In this essay, the philosophy of Goods for the Good is presented, as well as the principles of Conscious Design that have been put into practice through my brand. It is a call to action for a more conscious and sustainable way of life, and it has become a reference for those who seek to create a positive impact through design. Through NoDiseño, I hope to inspire others to join me in this journey towards a more mindful and responsible future.
My book "NoDiseño: Proposal for a New Creativity" is a call to action for designers, creatives, consumers and leaders everywhere to embrace a new way of thinking about design. In this book, I challenge conventional design practices and propose a new approach to design that is more conscious, sustainable, and responsive to the needs of society. Through a series of essays and case studies, I demonstrate how design can be a force for positive change in the world, and offer practical tools and techniques for designers to incorporate this new approach into their work.
I am thrilled to be a contributing writer for Forbes.
In my articles, I explore the intersection of conscious design, leadership, and business, offering insights and practical strategies for individuals and organizations looking to align their values and actions for greater impact and success.
In addition to my book, I have written numerous articles and essays on design and creativity, exploring topics such as sustainability, innovation, and the role of design in society. I have also been a regular contributor to various design and creative publications, sharing my insights and expertise with a wider audience.
Click here to go to Forbe’s Baruc section
The "Goods for the Good" video showcases the BARUC brand's philosophy, which champions slow fashion and conscious business practices. The BARUC brand is committed to producing goods that not only look good but also do good, promoting a sustainable and ethical approach to the fashion industry. The brand is an excellent case study for consciousness in-corporation, demonstrating how a business can prioritize sustainability and ethics while still creating high-quality products.
DeFormas TV Program
As director and host of the Telemadrid program DeFormas, I presented a weekly show focused on art and design. DeFormas was a finalist in the International Emmy Awards, recognized for its creative and original approach to presenting cultural information. The program aimed to engage and educate audiences by exploring the latest trends in art and design, featuring interviews with leading artists and designers, and showcasing innovative projects and exhibitions. Through my work on DeFormas, I developed a passion for bringing art and culture to wider audiences and communicating complex ideas in a clear and accessible way.
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ART director
With over 19 years of experience as a creative director, I have worked in the fashion and luxury industry on a variety of projects, including designing high-quality garments and accessories at Baruc, overseeing the iconic collection for Adolfo Dominguez, the collections for Jesus del Pozo, and as the creative director of windows & visual installations for Loewe and Hermès.
baruc.com
At Baruc, I have served as the CEO and Creative Director, overseeing the design and production of exceptional garments and accessories, including the iconic guayabera shirt. Our brand has been recognized for its exceptional craftsmanship and unique aesthetic, and our products are sold at the exclusive Connolly Mayfair store in London.
Click here to visit baruc.com
Baruc has been championing the values of slow fashion for nearly two decades, even before the term had been coined. The brand's timeless designs prioritize quality, universality, and androgyny, with all garments being unisex. I remember showing the founder of Dover Street Market, Dickon Bowden, the project in its early stages, and his response was, "To be timeless, it has to be time-proven." Now, we can confidently say that Baruc's designs have stood the test of time. From the shirts, shorts, guayaberas, polos, and other pieces in our collections, our designs have remained relevant and preferred by an international clientele. We're proud to say that they've become "Classics."
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ADOLFO DOMÍNGUEZ
As a designer of the iconic collection for Adolfo Dominguez, I was tasked with creating a collection that would embody the essential identity of the brand in timeless garments. The collection (presented in Spring 2023) features pieces that capture the brand's signature style and its universal spirit.
Adolfo Domínguez is a trailblazing fashion brand in Spain that has earned a significant global presence. As part of my work with them, I delve into the brand's DNA to create a collection of classic apparel that embodies their cutting-edge identity. Through this project, I fuse conscious design and imaginative direction to make a powerful impact.
HERMÈS & LOEWE
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As a creative director for visual merchandising, I have created visual displays and installations for Loewe and Hermès. My work has involved creating visually arresting displays that capture the attention of customers and draw them into the store, while also communicating the brand's values and products by storytelling.
Artist
I believe in the power of consciousness and its most authentic expression: creativity.
Just as I do in my work with corporations and individuals, in art, I find the most genuine expression of consciousness. And I project the powerful unconscious force of creativity to generate socially healing actions.
SOCIAL HEALING ART
My commitment to promoting and facilitating the awakening of consciousness and my expertise in the fields of creativity has led me to develop an idea and a series of actions that I call Social Healing Art.
Social Healing Art (SHA) is a concept that aims to use various forms of art to connect with the unconscious in a positive way and effect positive transformation.
A Social Healing Action is a creative action that acknowledges a social problem and brings a positive effect to heal the damage.
PAINTings
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In my series of paintings I work from the shadows, to find the light: the shadows are my means to paint from the Radical Identity, without intermediation of the mind (in the style of what the surrealists called "psychic automatism").
Press
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