Thing and No-Things

Loewe

Visual merchandising creative direction for Loewe

The aim was to create and unify the image of the brand trough the window displays

The "amazona" was intended to be Loewe´s iconic bag, so I decided to treat it as the most precious piece: a strange pearl. arising from the sea depths as Botticelli´s Venus

BCN 09/03/2005

which looked very integrated in the modernist Paseo de Gracia store (Barcelona)

BCN 27/04/2009

from renaissance to the graphic simplification of the comic, from the ocean to the ice cliffs, Loewe liked travellling with the imagination

BCN 27/10/2015

... and specially art trips, like this one to the pop art with a golden trolley

BCN 27/10/2005

...talking about art, kinetic is my favourite

MADRID 27/02/2005

the kinetic windows are alive: they are experienced while walking, biking, running... or driving

BCN 27/10/2005

in other occasions, a good photo campaign is worth enough to be protagonist... and then. it has to be really protagonist

MADRID 27/10/2005

but of course, each campaign demands a different treatment

BCN 27/03/2006