These are the principles that, in my opinion, every good design should respect. And the principles I always follow in my work.

PERDURABILITY My garments are not only timeless, but also time-proved. A consistent garment should TRASCEND seasonal trends, and be part of your life, being loyal to your needs. This is why I conceived the Baruc Collar, which is a patented design. 'A classic is a classic'.

UNIVERSALITY A garment should suit all sorts of people, independently of the gender, size or age of the person, according to the U.N. definition of Universal Design.

VERSATILITY Clothes should be smart and versatile, wearable in any occasion.

SUSTAINABILITY Easy to care and travel with.

AWARENESS 100% natural, 100% socially and ecologically aware.

The fullfilment of these 5 principles results in what I call INTELEGANCE: Because today´s elegance is not a matter of decoration, but intelligence and respect.